Case Studies
The Pickle
The TAI Group, a leadership consulting firm, realized their website was outdated and took the opportunity to rebrand and re-introduce themselves to their clients.
The Process
Working with the CEO, Chief of Staff and marketing team, JAM Session NYC participated in brainstorming sessions about the desired look, feel, messaging and branding. JAM built a new website incorporating these new ideas, guided the team about what was technically possible within their budget, and created all the graphic collateral used both on the web and in print.
The Payoff
The TAI Group has a new website and an updated style guide. They clarified their messaging, presenting to clients a site that tells a compelling story of their brand and services. Engagement with their client base has increased and new clients have been engaged through the site. The website is now more flexible, nimble, responsive and clear.
The company has a site they are proud to share with the world and JAM Session NYC continues to support them through any updates and technical issues that arise.
The Pickle
Tom O’Connor, an independent marketing consultant for the arts and culture field, was in need of assistance with several simultaneous executive searches for major arts organizations on the East coast. All searches needed to be completed in a short amount of time, and Tom sought administrative support so that he could focus on active recruiting and networking.
The Process
Partnering with Tom, JAM took responsibility for managing the candidate tracking database that was used for both daily execution and client reporting, and coordination of initial interviews. This allowed Tom the space for research and identification of top candidates to fit each institution's unique culture. In addition, Jam Session NY helped to prepare MailChimp email communications announcing the searches to a targeted community of arts marketing professionals.
The Payoff
Tom was able to select from a pool of incredible and qualified applicants, sending to his clients a selection of top notch prospects for final interviews with senior staff. The final interviews were conducted, offers were made and accepted, and the searches were completed on schedule. The clients were extremely pleased and found candidates who fit their organizations perfectly.
By taking some of the administrative duties off his hands, JAM helped this busy and brilliant consultant to shine with his clients.
The Pickle
A dance charity in their third year needed help increasing social media engagement in order to sell tickets and increase awareness.
The Process
JAM created a social media calendar for the organization, and also came up with campaign themes for each day of the calendar. Using existing photo and cell phone videos from the dancers, JAM created social media videos specifically for Facebook and Instagram. In addition, JAM Session NYC shot and edited video testimonials and an interview of Broadway legend Bebe Neuwirth for a video packet shown during the event. In doing so we were also able to create a separate promotional video to advertise the event.
The Payoff
The Facebook and Instagram engagement went up dramatically. The videos created were shared and like hundreds of times. The promotional video of Bebe Neuwirth had several thousand views. Visibility for the event increased resulting in a sold-out house and record setting fund raising.
The Pickle
An actor got a last minute request to put an audition on tape for a major theater company. She was not off book and the tape needed to be in the next day.
The Process
Two scenes needed to be prepared and taped. We read them together to get first impressions regarding the character, given circumstances and actions. JAM helped her to refine and clarify the choices she wanted to make, helped her to get centered and calm to film the scenes and gave her direction when needed. We selected the best scenes and JAM edited them together and sent them digitally to her agents.
The Payoff
In helping her in this time crunch, JAM was able to get the actor back to doing what she does so brilliantly. She gave an incredible performance on tape filled with texture, nuance and clarity. JAM shot the audition with great lighting and sound and the resulting tape was incredible. She landed the lead role and booked an incredible contract. It was fantastic getting the excited call from her telling of her success.